Sight & Sound offers unprecedented access to consumers, allowing advertisers to deliver their
messages to healthcare professionals, day in and day out, right in their workplace. Additionally,
advertising messages are delivered to thousands of patients and visitors in these facilities--a captive audience of
consumers who will likely shop that day.
Unlike the distraction-filled environments of radio drive-time, where consumers are concentrating
on driving and have the ability to channel surf when commercials come on, or outdoor billboards,
where messages are but fleeting glances at 60 m.p.h., Sight & Sound messages are delivered in a
distraction-free environment, free of competing media. For advertisers, this means real value
for each and every advertising dollar spent.